Chateau Hansen

Han Jianping
Organic wine from the Desert

Speech of Han Jianping, Chairman of Inner Mongolia Hansen Winery Group Co., Ltd. in Los Angeles, California, 2013-04-20:

Ladies and gentlemen,

I am very happy to come to the City of Angels – Los Angeles, where the scenery is very beautiful! Here I feel the unique atmosphere of Southern California and meet so many new friends, that it makes me feel at home.

I am fortunate to participate in this forum with you, because we share a common ideal: we are concerned about the global environment, we aim to create green wealth, and we promote an ecological civilization.

I come from Wuhai City in the desert of Inner Mongolia of Western China, and own a wine business. We spent ten years time to grow high-quality wine grapes in our desert area. Growing wine grapes in this area has created a miracle. The story I bring to you today is our true life story of the past ten years.

The world’s desert area accounts for about 21% of the world’s total land area. Total desertification in China is ​​2.62 million square kilometers, accounting for 27% of the land area. China is one of the countries seriously harmed by desertification, and therefore, sand control is a part of China’s basic national policy.

Wuhai City, my hometown, is located in the West Ordos Plateau, where the two deserts of Ulan Buhe and Kubuchi meet. We have perennial drought, an annual rainfall of about 100mm, and we are located at latitude 39°. This area is ideal for growing grapes of best quality. In 2001, in order to play the grapes advantage to support local viticulture, my brother Mr. Han Shengping gave everything to cultivate grape seedling, to grow grapes in the desert, to establish wineries, and to turn his winemaking career dreams into reality.

After several years of hard work, he looked in the direction of desert viticulture and laid the basis for a growing wine industry. His arduous pioneering and heavy overwork led to his untimely death in 2004. He gave his life for the development of the regional desert wine industry.

I put aside my own enterprise and inherited my brother’s dream of the desert grape and wine. The companies and products are named after him, which is the origin of “Hansen”. Me and my family increased investment starting in 2005, and extended the plantation of wine grapes in the desert.

Wuhai has a desert climate, with little wind and rain, and a sparse vegetation. We have adopted a mode of “grass as a basis, trees as a supplement”, to create a micro-environment protecting the grape seedlings. We so achieve the purpose of windbreak and sand to create conditions for the large-scale cultivation of grapes. We use Israeli drip irrigation technology, and apply organic fertilizer to cultivate organic grapes. After failing again and again, we finally formed our own cropping patterns, built in the desert a piece of lush vineyards and the first desert organic winery in western China!

Hansen’s green industry model is: “based on the Wuhai quality grape-producing areas, using industrial sand grass to open up the grape planting base. We transfer the traditional, passive and transfusion sand control mode, into an active, hematopoietic mode of taking advantage of the desert. Our efforts have not only changed the desert into an oasis, but also made desert vineyards output quality grapes. With our good desert organic grapes, plus an outstanding team of winemakers and international quality production process, we built a first-class organic wine production base in China’s western desert.

Since 2006, Hansen wine won three gold medals at the wine competition in Asia, 2010 became Shanghai World Expo DVNET Pavilion designated wine. Since 2011, we participated in two International Bordeaux Wine Fairs of France, and won twice gold medal in Berlin, Germany, and gold and silver medals several times in France, Britain and other countries. We gained export license to six countries in Europe, and in 2012 became well-known trademark in China!

In review, first of all I want to thank my older brother. He had no regrets having selected desert grape and wine as his cause. I also like to thank the vastness of the desert and endless winding of the Yellow River, for motivating our selfless dedication. Although we have done something for ecological construction and promote the development of local industry, we are most grateful for the great support of the people.

In our green wealth creation process, we follow the famous Chinese academic scientist Qian Xuesen, developer of the modern sand industry concept, who is known as “the father of the sand industry”. Under the guidance of his theory, we scientifically make use of sand, and turn the previously considered maleficial desert to the benefit of mankind, producing high-quality organic wine products which in other areas are difficult to achieve.

Our cause is attached to the whole world. Because everyone who tastes Hansen Desert Organic Wine ingests not only the health and taste, but also our social responsibility and the benefit of mankind feelings.

Ladies and gentlemen, this is the philosophy our Hansen people have always pursued: Through the desert cultivation, protection of the environment, dedication to the consumer, we form one positive interaction between industry and society. We inspire the whole community concerned about nature. The whole world agrees with a healthy and sustainable model of development, that at the same time meets human material needs, and takes ecological construction into account. Let us look forward to the future of the human race and jointly build a beautiful Earth!

I sincerely invite you to come to our desert organic winery as a guest! We are looking forward to cooperate with you, to achieve mutual benefit and a win-win situation.

Thank you!

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